You are passionate about your precious brand. You have developed it from scratch and want to make it truly stand out in the industry. But you wonder how you can make a big difference, using the little space that you currently have. If you are an owner of a fashion store who needs ideas to redesign store space, read on and find inspiration!
Focus on the entrance
You have to make people feel like coming inside the store! Make the entrance grand. You will have to invest in a prominent and creative name board too. Try to also have some flowering plants by the door to create a friendly atmosphere. You can dress the mannequins in the latest designs to encourage people to walk in. If the store is having any special promotions or discounts, you should also mention these on the store front.
Pay attention to the floors
You can consider getting commercial vinyl Melbourne floors in your store to make the space look more colorful and bright. Choose a shade that reflects the brand image. You can also opt to go for all white floors and walls to make the spaces look large. Make sure the floors are always clean. You should clean the area every day as regular footfall will certainly bring more dust and dirt to the building. Consider hiring the services of professionals if you intend to get epoxy flooring done. You will have to check and see if the after sales services of the company you have chosen are also great.
Get creative with the displays
If you want big results, you have to think big! Stop following the masses and try to do something creative within the store. You can place TV screens on the walls and display the upcoming trends and special store promotions. You can also try creating a unique ambience within the store to interest more customers. Instead of a standard store environment that is cluttered with clothes and mannequins, you can try creating the ambience of a gallery for instance. Hang beautiful paintings on the bare walls and give your store a unique character. Use ornate mirrors instead of boring frameless mirrors if you like. Make it look cozy, make it look like home and your customers will love visiting the store.
Pay attention to the buyer behavior
You will have to study the buyer behavior extensively. Your knowledge will make it easier for you to design your store in a way that delights them. If you find that they like to shop online, make sure you create a separate space for them to indulge in their passion to their heart’s content. If you find that mostly families visit with little children, ensure there is a play area for the kids so the parents can shop in peace! You can also have little coffee shops so that weary shoppers can refresh themselves after the shopping spree. Do what you can to make sure your customers come back to you. Satisfy more than one of their needs and they will remember you!Hope you reach the zenith of success